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Generative Engine Optimisation

Get your brand found

in AI search

The way people search is evolving…

Search is moving from search-as-navigation to search-as-an-answer. As AI engines summarise the web, brands aren’t just competing for rankings, they’re competing to be the source those summaries rely on. Next&Co’s generative engine optimisation process helps you show up inside AI responses (and win the clicks that still count) by making your content more cite-worthy, more trustworthy, and easier for machines to interpret.

traditional-search
A holistic approach to GEO

Next&Co’s GEO framework is designed to improve your chances of being surfaced, referenced, and trusted across AI search experiences, without sacrificing brand safety or long-term sustainability.

  • AI visibility benchmark: Establish a clear baseline of where (and how) your brand shows up in AI-driven results, and where competitors are being referenced.
  • Topic + intent mapping: Identify the questions people are asking in AI engines, then align your content to the intent behind those prompts.
  • Content strategy + thematic ownership: Define the topics and themes your brand should credibly “own”, then shape content so it’s easier for AI systems to understand, summarise, and attribute back.
  • Foundations that support discoverability: Ensure your site and content are easy to access, interpret, and trust.
  • Authority + trust signals: Build durable trust signals through brand-safe digital PR and high-quality links that support visibility over time.
the-GEO-framwork

Make your brand
the
 trusted source in AI answers.

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GEO isn’t a replacement for
SEO – it’s the evolution of it.

We focus on the same fundamentals that drive sustainable organic growth, then adapt them for how AI engines discover, evaluate, and surface information.

Because the landscape is changing fast, we take a test-and-learn approach. We benchmark, implement, measure what moves the needle, and refine, building an organic presence that gets better day by day across traditional search and AI experiences.

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Case Study

Generative Engine Optimisation
that moved the needle

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Sharp perspectives for marketers
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Measurably Better™
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Ready to transform your marketing into measurable results? At Next&Co, we combine innovative strategies, cutting-edge technology, and a performance-first mindset to help your brand reach its full potential. Contact us today to start crafting campaigns that drive real outcomes and deliver lasting impact.

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