The rise of AI platforms such as ChatGPT is prompting fresh thinking on how brands can reach audiences – especially at a more local, personalised level. In a recent AdNews feature, Next&Co’s Head of Strategy, Nick Grinberg, explores the emerging landscape of ChatGPT advertising and what it could mean for marketers navigating a new era of AI-driven engagement.
Nick highlights that, if implemented with clear principles and practical application in mind, these AI environments could offer advertisers a new channel to shape discovery and relevance. For local brands in particular, that means thinking strategically about how conversational interfaces and AI-led formats fit into broader media plans, complementing rather than replacing traditional search and social channels.
Whether you’re refining your media mix or exploring innovative ways to connect with audiences, Nick’s perspective offers a grounded look at the future of advertising in an AI-powered world.
Read the full article here: https://www.adnews.com.au/news/chatgpt-advertising-for-the-local-market
