Advertisers have wasted a record $123 million digital advertising dollars in the second quarter of 2024
Advertisers have wasted a record $123 million digital advertising dollars in the second quarter of 2024 – one of the highest quarterly amounts ever recorded, Next&Co’s quarterly Digital Media Wastage report has revealed.
The figure is up a whopping $25 million on last quarter’s ad wastage data and nearly $50 million on the same time last year.
“It’s astounding that, given the national cost-of-living crisis impacting consumer spending and shrinking advertising budgets nationwide, digital advertising spend wastage has peaked in the last few months. The digital ad spend waste trend line is definitely moving in the wrong direction and this is concerning,”
– John Vlasakakis, COO
Read the full article here: https://www.bandt.com.au/nextco-report-advertisers-waste-record-digital-ad-dollars-in-second-quarter-of-2024/
