As marketing budgets are re-evaluated in the first quarter of 2026, Bite Magazine asked industry experts how organisations – big or small – can make smarter spending decisions that drive outcomes, not just impressions. Among the contributors, Nick Grinberg, Head of Strategy at Next&Co, underscores the importance of brand strength and authentic visibility as foundational pillars before deploying spend into paid channels.
Nick explains that a solid brand presence and clear online reputation aren’t just “nice to have” – they directly influence conversion outcomes when paired with strategic channel investment. “Having an organic presence on channels such as META & TikTok affords practices the opportunity to showcase culture and educate potential customers,” he says, adding that rich, informative content and cohesive messaging help every marketing dollar work harder.
He also notes that today’s marketing world increasingly involves AI-driven discovery and search behaviour, meaning practices and brands need to optimise not only for traditional discovery but also for emerging conversational search patterns.
Whether you’re refining your mix or evaluating new opportunities for visibility, Nick’s perspective offers grounded guidance on where strategic investment can generate stronger results in the year ahead.
Read the full article here:
https://www.bitemagazine.com.au/maximising-your-marketing-budget/
