Driving In-Store Sales with Data-Driven Media Strategy

Their Story: A Legacy in Jewellery Retail

Bevilles has been a trusted name in Australian jewellery since 1934, offering high-quality, beautifully crafted pieces that celebrate life’s special moments. With a strong retail footprint and an evolving digital presence, Bevilles sought a media strategy that would seamlessly blend online and offline experiences, ensuring customers were engaged wherever they shopped.

The Challenge: Boosting Measurable In-Store Sales

While Bevilles had a loyal customer base, the goal was to increase in-store foot traffic and purchases with a more sophisticated media strategy. The key challenges included:

• Driving Retail Footfall: Bevilles needed to attract high-value customers to its physical stores using data-driven insights.
• Maximizing First-Party Data: With a wealth of customer data, Bevilles wanted to harness it effectively to target the right audience with precision.
• Integrating Digital and Physical Experiences: The campaign needed to create a seamless journey between online engagement and in-store conversions.

Next&Co’s task was to develop a measurable, high-impact media strategy that would translate directly into retail sales.

The Solution: Omnichannel Retail Media Strategy

Next&Co designed an audience-first, omnichannel retail media strategy that combined programmatic advertising with tactical outdoor placements.

• Programmatic Advertising: Leveraging first-party data, we served dynamic ads to Bevilles’ highest-converting audiences, ensuring messaging reached customers most likely to visit a store and make a purchase.
• Tactical Outdoor Advertising: High-impact outdoor placements were strategically selected near key store locations to reinforce brand presence and drive foot traffic.

By merging data-driven digital execution with physical-world engagement, we ensured Bevilles’ media spend was both efficient and impactful, bridging the gap between online discovery and in-store transactions.

The Numbers: Transforming Customer Engagement into Sales

The results spoke for themselves, with significant gains across key business metrics:

• 41% Increase in Revenue: A substantial uplift in sales, demonstrating the effectiveness of the campaign in driving both online and in-store purchases.
• 22% Increase in Website Traffic: Higher engagement across digital touchpoints, strengthening the brand’s online presence.
• 35,700 New Customers: A major expansion of Bevilles’ customer base, proving the strategy’s success in reaching and converting new audiences.
• 27% Increase in Retail Footfall: A direct correlation between media efforts and in-store visits, showcasing the power of a truly integrated strategy.