Accelerating Organic Growth for Australia’s Leading Automotive Publisher

Their Story: Driving Australia’s Automotive Conversation

Drive is a premier destination for automotive news, reviews, and industry insights. With a team of expert journalists and content creators, they deliver trusted advice to Australian car buyers and enthusiasts. While their editorial team produced high-quality, engaging content, they sought a strategic SEO partner to ensure their articles ranked prominently on search engines, reaching more users at the critical moment of research and decision-making.

The Challenge: Turning Quality Content into Search Visibility

While Drive had an extensive content library and expert editorial team, they needed to ensure their content was optimised for search engines without losing its authoritative and engaging voice. The key challenges included:

• Increasing organic visibility: Ensuring Drive’s content ranked prominently for competitive automotive keywords.
• Enhancing content strategy: Refining the way content was structured, formatted, and written to align with SEO best practices.
• Growing traffic to emerging segments: Boosting exposure for key categories, particularly Electric Vehicles (EVs), as consumer interest surged.

To achieve this, Next&Co needed to blend SEO expertise with editorial excellence, helping Drive maintain its reputation while unlocking new search-driven growth.

The Solution: Integrating SEO with Expert Journalism

Next&Co worked closely with Drive’s journalists and content specialists to implement a search-first content strategy that maximised rankings and engagement.

• SEO Briefs for Content Teams: We developed data-driven SEO briefs to guide Drive’s editorial team, helping them align their writing with high-value keywords, search intent, and content structure best practices.
• On-Page SEO Optimization: Refining metadata, internal linking, and content formatting to enhance search performance.
• Strategic Link Building: Strengthen Drive’s domain authority by securing high-quality backlinks from trusted automotive and news sources.
• EV Content Expansion: A dedicated focus on Electric Vehicles (EVs), helping Drive capture and dominate this rapidly growing search segment.

Through this collaborative approach, Next&Co empowered Drive’s editorial team to create content that not only engaged readers but also ranked highly in search engines, leading to significant organic growth.

The Numbers: Driving Organic Search Performance to New Heights

The impact of Next&Co’s SEO-led content strategy was clear, delivering measurable improvements across Drive’s most important performance metrics:

• +2,551 Keywords in Top 3 Rankings: Drive secured thousands of high-ranking positions, significantly increasing visibility for key automotive search terms.
• 298% Increase in Traffic for EV Content: The focus on electric vehicle content paid off, with organic search traffic nearly quadrupling in this fast-growing segment.
• +526K Organic Search Visits QoQ: A massive quarterly uplift in search-driven traffic, proving that Next&Co’s SEO strategy successfully connected Drive’s content with the right audiences at scale.