Everyday Independence partnered with Next&Co across paid media, SEO, GEO and creative development to support the growth of its services business.
Marketing investment increased as the business expanded, supported by ongoing campaign optimisation, a restructured website and a nationwide out-of-home campaign. Alongside this activity, search work strengthened Everyday Independence’s visibility across traditional search engines and large language models (LLMs).
Everyday Independence needed a marketing approach that could grow alongside the business, generating a consistent flow of enquiries to support its expansion. As budgets increased, the focus was on coordinating investment and activity around the organisation’s growth priorities while continuing to improve acquisition efficiency.
Next&Co brought together performance activity and longer-term improvements to support Everyday Independence’s growth.
Paid media activity expanded alongside the business, with budgets, campaigns and creative managed to support increasing demand for services. Ongoing optimisation focused on generating more conversions at a lower acquisition cost, allowing Everyday Independence to increase investment while improving efficiency.
A full restructure of the website’s information architecture created a clearer foundation for service content and organic search. The work focused on how information was organised and connected, supporting the ongoing SEO programme and helping people navigate to relevant services.
GEO became an important part of Everyday Independence’s search activity, helping the brand gain visibility within AI-generated answers. The objective was to bring Everyday Independence into consideration as prospective clients and families explored their needs, researched available support and considered potential providers.
Alongside improving conventional search visibility, the LLM work focused on helping people encounter relevant information about Everyday Independence during their research, with a clear connection to the services they could enquire about. SEO and GEO formed a coordinated approach to making the organisation easier to find and understand across these different search environments.
A nationwide out-of-home campaign extended brand exposure, complementing paid media and creative development. Together, these activities supported awareness of Everyday Independence and the campaigns generating demand for its services.
Everyday Independence’s services activity recorded 101.28% year-on-year growth in conversions and 131.7% growth in website traffic. Over the same period, cost per acquisition fell by 16% and cost per click decreased by 40%.
With marketing investment scaling alongside the business, these results reflected an ability to generate substantially more demand while improving acquisition efficiency.
For Everyday Independence’s services activity, conversions more than doubled year on year, alongside substantial traffic growth. At the same time, both cost per acquisition and cost per click decreased.
The result was not simply more activity from a bigger budget. Marketing investment scaled with the business while acquisition became more efficient, supported by search improvements that continued delivering value beyond their initial implementation.
101.28%
Increase in Conversions YoY
16%
Reduction in Cost Per Acquisition YoY
131.7%
Increase in Website Traffic YoY
40%
Reduction in Cost Per Click YoY
Ready to transform your marketing into measurable results? At Next&Co, we combine innovative strategies, cutting-edge technology, and a performance-first mindset to help your brand reach its full potential. Contact us today to start crafting campaigns that drive real outcomes and deliver lasting impact.
