Driving More Conversions and Stronger Search Visibility for Hub Australia

The Challenge: Scaling Performance While Reducing Waste

As Hub increased its advertising investment, the challenge was to ensure that additional spend translated into more conversions, rather than simply more advertising activity.

This required better data to guide campaign decisions, sharper targeting and less wasted spend. Alongside paid media, the focus for SEO was to improve rankings for relevant search terms with greater commercial value to the business.

The Solution: Better Data, Sharper Targeting and Commercially Focused Search

Next&Co brought together campaign restructuring, HubSpot integration and targeted off-page SEO to improve performance.

• Better Data for Campaign Decisions: Integrating HubSpot improved the data available for advertising optimisation, giving the media team better information to guide campaign decisions.
• Restructured Campaigns and Targeting: The paid media campaign structure and targeting were rebuilt to reduce advertising waste and support more efficient growth as media investment increased.
• Commercially Focused SEO: Targeted off-page SEO strengthened rankings for relevant, commercially valuable keywords. The priority was not simply to rank for more terms, but to improve visibility for searches that mattered to Hub’s business.

Together, these changes supported a more commercially focused approach to acquisition, improving paid media efficiency while building stronger organic search visibility.

The Numbers: Growing Conversions While Lowering Costs

Paid media conversions increased by 112% year on year, while cost per lead fell by 30%. Importantly, these efficiency gains were achieved while scaling advertising spend, rather than reducing activity.

Organic search also improved, with 138 additional keywords ranking on page one in Australia, alongside stronger rankings for commercially valuable terms.