Turning Seasonal Demand into Ticket Sales for Raging Waters

Creating High-Energy Water Park Experiences

Raging Waters is one of Sydney’s most recognised water park destinations, offering a mix of family-friendly attractions, water slides and summer experiences. With demand driven by seasonality, weather, school holidays and leisure planning, the brand needed a media strategy that could maximise ticket sales during high-opportunity periods.

The Challenge: Driving Ticket Sales in a Seasonal Market

For Raging Waters, timing and efficiency were critical. The campaign needed to reach families and thrill-seekers when they were actively planning days out, while also encouraging stronger transaction value.

The key challenges included:

• Increasing Traffic: Driving more potential customers into the purchase journey.
• Growing Ticket Sales: Converting campaign interest into measurable ticket purchases.
• Improving Average Order Value: Encouraging customers to spend more per transaction.
• Maximising Revenue: Ensuring media investment translated into stronger commercial outcomes.

Next&Co’s task was to create a media planning and buying strategy that could scale demand while staying focused on revenue growth.

The Solution: Audience-First Media Planning and Buying

Next&Co developed a media strategy designed to connect Raging Waters with high-intent leisure audiences and optimise activity around the moments most likely to drive purchase.

The approach focused on:

• Audience-Led Planning: Reaching families, groups and entertainment seekers most likely to consider a water park experience.
• Seasonal Media Buying: Aligning investment with key demand periods, including warmer weather, weekends and holiday planning windows.
• Performance Optimisation: Continuously refining budgets, audiences and placements to maximise ticket sales and revenue.
• Conversion-Focused Campaign Management: Keeping the strategy anchored to business outcomes, not just reach or traffic.

By combining strategic planning with active media optimisation, Next&Co helped Raging Waters convert seasonal demand into measurable commercial growth.

The Numbers: Increasing Traffic, Sales and Revenue

The media strategy delivered significant gains across every major performance metric.

• 84% Increase in Traffic: The campaign drove more prospective visitors into the purchase journey.
• 67% Increase in Ticket Sales: Media activity translated directly into stronger ticket sales.
• 65% Increase in Average Order Value: Customers spent more per transaction, improving commercial efficiency.