Turning Talent-Led Ideas into Customer Acquisition for VentraIP

Their Story: Helping Australians Get Online Faster

VentraIP is one of Australia’s leading digital service providers, helping businesses and individuals get online through domain names, hosting, email, SSL certificates and website building solutions. With the launch and promotion of its website builder, VentraIP needed a campaign that could demonstrate the simplicity of the platform in a way that felt entertaining, accessible and highly engaging.

The Challenge: Making a Website Builder Feel Memorable

In a competitive digital services category, VentraIP needed more than a functional product message. The campaign needed to:

• Drive awareness of VentraIP’s website building platform.
• Encourage customers to actively engage with websites built using the tool.
• Convert campaign attention into new customer sign-ups.
• Demonstrate the platform’s ease of use in a way that felt native to the media environment.

Next&Co’s task was to create a campaign that turned product functionality into entertainment, while ensuring customer acquisition remained the core measure of success.

The Solution: A Talent-Led Campaign Built Around Real Website Ideas

Next&Co developed a talent-led campaign with the Carrie & Tommy show, using the hosts personality and creativity to make the product experience more engaging.

As part of the campaign, Tommy Little came up with 10 unique website ideas, each built using VentraIP’s own website building platform. Listeners were then encouraged to visit and engage with the websites, creating a direct link between entertainment, product demonstration and customer action.

This approach allowed VentraIP to showcase the speed and simplicity of its platform in a way that felt fun, memorable and highly relevant to the audience. Instead of simply telling listeners what the product could do, the campaign showed it in action.

The Numbers: Driving Customer Acquisition Through Talent-Led Engagement

The campaign delivered a measurable uplift in customer acquisition during the November campaign period.

• 18%+ Uplift in Customer Acquisition: VentraIP saw an uplift of more than 18% during the campaign period.